{"id":100,"date":"2013-09-25T09:30:14","date_gmt":"2013-09-25T09:30:14","guid":{"rendered":"http:\/\/www.trouver-fournisseur.be\/callcenter-guide\/?p=100"},"modified":"2020-05-26T09:00:47","modified_gmt":"2020-05-26T09:00:47","slug":"quels-sont-les-facteurs-dechec-dune-campagne-de-telemarketing","status":"publish","type":"post","link":"https:\/\/www.callcenter-guide.be\/quels-sont-les-facteurs-dechec-dune-campagne-de-telemarketing\/","title":{"rendered":"Quels sont les facteurs d\u2019\u00e9chec d\u2019une campagne de t\u00e9l\u00e9marketing ?"},"content":{"rendered":"<p>Malgr\u00e9 la multiplication des moyens de communication, <strong>le t\u00e9l\u00e9phone reste l\u2019outil pr\u00e9f\u00e9r\u00e9 des commerciaux<\/strong>. En effet, \u00e0 l\u2019heure actuelle, beaucoup d\u2019entreprises d\u00e9veloppent leurs ventes via le t\u00e9l\u00e9marketing car ce canal est l\u2019un des plus efficaces du marketing direct. Cependant, certaines campagnes de t\u00e9l\u00e9marketing peuvent facilement \u00e9chouer. Voici les 10 principales raisons d\u2019\u00e9chec \u00e0 \u00e9viter.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table des mati&egrave;res<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6637f507f1969\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6637f507f1969\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.callcenter-guide.be\/quels-sont-les-facteurs-dechec-dune-campagne-de-telemarketing\/#Manque_de_segmentation\" title=\"Manque de segmentation\">Manque de segmentation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.callcenter-guide.be\/quels-sont-les-facteurs-dechec-dune-campagne-de-telemarketing\/#Mauvaise_collecte_des_donnees\" title=\"Mauvaise collecte des donn\u00e9es\">Mauvaise collecte des donn\u00e9es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.callcenter-guide.be\/quels-sont-les-facteurs-dechec-dune-campagne-de-telemarketing\/#Timing_trop_serre\" title=\"Timing trop serr\u00e9\">Timing trop serr\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.callcenter-guide.be\/quels-sont-les-facteurs-dechec-dune-campagne-de-telemarketing\/#Teleoperateurs_incompetents\" title=\"T\u00e9l\u00e9op\u00e9rateurs incomp\u00e9tents\">T\u00e9l\u00e9op\u00e9rateurs incomp\u00e9tents<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.callcenter-guide.be\/quels-sont-les-facteurs-dechec-dune-campagne-de-telemarketing\/#Inertie_de_lentreprise\" title=\"Inertie de l\u2019entreprise\">Inertie de l\u2019entreprise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.callcenter-guide.be\/quels-sont-les-facteurs-dechec-dune-campagne-de-telemarketing\/#Mauvais_choix_de_lagence_de_telemarketing\" title=\"Mauvais choix de l\u2019agence de t\u00e9l\u00e9marketing\">Mauvais choix de l\u2019agence de t\u00e9l\u00e9marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.callcenter-guide.be\/quels-sont-les-facteurs-dechec-dune-campagne-de-telemarketing\/#Absence_de_creativite\" title=\"Absence de cr\u00e9ativit\u00e9\">Absence de cr\u00e9ativit\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.callcenter-guide.be\/quels-sont-les-facteurs-dechec-dune-campagne-de-telemarketing\/#Objectifs_trop_ambitieux\" title=\"Objectifs trop ambitieux\">Objectifs trop ambitieux<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.callcenter-guide.be\/quels-sont-les-facteurs-dechec-dune-campagne-de-telemarketing\/#Confusion_entre_le_marketing_et_la_vente_pure\" title=\"Confusion entre le marketing et la vente pure\">Confusion entre le marketing et la vente pure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.callcenter-guide.be\/quels-sont-les-facteurs-dechec-dune-campagne-de-telemarketing\/#Mauvaise_utilisation_de_loutil_telephone\" title=\"Mauvaise utilisation de l\u2019outil t\u00e9l\u00e9phone\">Mauvaise utilisation de l\u2019outil t\u00e9l\u00e9phone<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.callcenter-guide.be\/quels-sont-les-facteurs-dechec-dune-campagne-de-telemarketing\/#Reussissez_vos_campagnes_de_telemarketing_avec_une_agence_specialisee\" title=\"R\u00e9ussissez vos campagnes de t\u00e9l\u00e9marketing avec une agence sp\u00e9cialis\u00e9e\">R\u00e9ussissez vos campagnes de t\u00e9l\u00e9marketing avec une agence sp\u00e9cialis\u00e9e<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"Manque_de_segmentation\"><\/span>Manque de segmentation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La segmentation est, bien souvent, plus importante que la campagne de t\u00e9l\u00e9marketing en elle-m\u00eame. Sans segmentation correcte, vous ne saurez pas cibler les bonnes personnes et tous vos efforts tomberont \u00e0 l\u2019eau.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mauvaise_collecte_des_donnees\"><\/span>Mauvaise collecte des donn\u00e9es<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>M\u00eame si vos appels n\u2019aboutissent pas directement \u00e0 une action d\u2019achat, ils sont un moyen pr\u00e9cieux de r\u00e9colter des informations utiles \u00e0 la compr\u00e9hension de votre march\u00e9. Si vous ne r\u00e9coltez pas les avis n\u00e9gatifs de vos prospects, vous condamnez vos chances de succ\u00e8s.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Timing_trop_serre\"><\/span>Timing trop serr\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Le timing de votre campagne d\u00e9pend \u00e9videmment du taux de r\u00e9ponse de vos prospects. En effet, si ceux-ci ne r\u00e9pondent pas \u00e0 vos appels, vos op\u00e9rations avancent au ralenti. Veillez \u00e0 \u00e9tablir un timing plus flexible afin d\u2019anticiper ce probl\u00e8me.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Teleoperateurs_incompetents\"><\/span>T\u00e9l\u00e9op\u00e9rateurs incomp\u00e9tents<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pour r\u00e9aliser vos op\u00e9rations t\u00e9l\u00e9marketing, il est crucial que les op\u00e9rateurs soient suffisamment form\u00e9s et entrain\u00e9s. La r\u00e9ussite de ce genre de campagne d\u00e9pend essentiellement de la qualit\u00e9 de leur travail et de leur capacit\u00e9 \u00e0 r\u00e9pondre aux contestations des interlocuteurs.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Inertie_de_lentreprise\"><\/span>Inertie de l\u2019entreprise<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Il est crucial pour votre entreprise de prendre en compte toutes les donn\u00e9es r\u00e9colt\u00e9es lors des appels. Si votre entreprise ne prend pas en compte toutes les informations, elle ne pourra pas ajuster son offre en cas de recul de ses ventes.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mauvais_choix_de_lagence_de_telemarketing\"><\/span>Mauvais choix de l\u2019agence de t\u00e9l\u00e9marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bien que courante, l\u2019externalisation des campagnes de t\u00e9l\u00e9marketing doit faire l\u2019objet de toutes les attentions. Si cette solution est plus avantageuse financi\u00e8rement, elle peut d\u00e9finitivement nuire \u00e0 votre r\u00e9putation. Effectivement, un appel qui s\u2019est mal d\u00e9roul\u00e9 discr\u00e9ditera fortement votre entreprise. Pour \u00e9viter cela, faites appel \u00e0 une agence sp\u00e9cialis\u00e9e via notre site.\u00a0 Vous pourrez alors comparer, sans engagement, les offres d\u2019agences exp\u00e9riment\u00e9es et choisir librement celle qui vous convient le mieux.<\/p>\n\n        <p style=\"text-align:center\">\n            <a style=\"font-size: 20px;\" class=\"bobex-button  \" href=\"#bob-form\" target=\"_self\">\n                <span>\u21d2 OBTENIR DES DEVIS GRATUITEMENT &amp; SANS ENGAGEMENT<\/span>\n            <\/a>\n        <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Absence_de_creativite\"><\/span>Absence de cr\u00e9ativit\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La plupart des campagnes t\u00e9l\u00e9marketing se basent sur des scripts t\u00e9l\u00e9phoniques pr\u00e9alablement \u00e9tablis. L\u2019op\u00e9rateur apparait alors comme un robot aux yeux des r\u00e9pondants. Un op\u00e9rateur performant doit cependant savoir se d\u00e9tacher de son argumentaire et mener une conversation le plus naturellement du monde.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Objectifs_trop_ambitieux\"><\/span>Objectifs trop ambitieux<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Beaucoup trop d\u2019entreprises imaginent que le t\u00e9l\u00e9marketing va leur apporter monts et merveilles en un minimum de temps. D\u00e9finir des objectifs trop ambitieux est, \u00e0 coup sur, un bon moyen de passer \u00e0 c\u00f4t\u00e9 de sa campagne de t\u00e9l\u00e9marketing<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Confusion_entre_le_marketing_et_la_vente_pure\"><\/span>Confusion entre le marketing et la vente pure<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Id\u00e9alement, votre campagne de t\u00e9l\u00e9marketing doit stimuler vos ventes. C\u2019est la raison pour laquelle les actions de ventes doivent \u00eatre exclues de votre campagne. Vous perdrez des plumes \u00e0 essayer de vendre un produit que votre r\u00e9pondant ne connait m\u00eame pas.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mauvaise_utilisation_de_loutil_telephone\"><\/span>Mauvaise utilisation de l\u2019outil t\u00e9l\u00e9phone<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>M\u00eame si la communication t\u00e9l\u00e9phonique est le moyen le plus s\u00fbr d\u2019atteindre une personne, elle est souvent consid\u00e9r\u00e9e comme \u00e9tant tr\u00e8s intrusive. En effet, appeler des prospects trop t\u00f4t dans le cycle de vente n\u2019est surement pas la meilleure utilisation de ce type de canal.<\/p>\n<div class=\"box\">\n<h2><span class=\"ez-toc-section\" id=\"Reussissez_vos_campagnes_de_telemarketing_avec_une_agence_specialisee\"><\/span>R\u00e9ussissez vos campagnes de t\u00e9l\u00e9marketing avec une agence sp\u00e9cialis\u00e9e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n                <div class=\"bob-form-wrapper bob-inline-form\"\n                    data-ajax_url=\"https:\/\/www.callcenter-guide.be\/wp-admin\/admin-ajax.php\"\n                    data-fa_a=\"801994286565782\"\n                    data-fa_b=\"1665395963700857\"\n                ><div><div class=\"row mx-auto mb-2\" style=\"max-width: 900px;\">\n\t\t\t<div class=\"col-md-4\"><i class=\"mr-1 fas fa-check\" style=\"color:green;\"><\/i>Devis gratuits et rapides<\/div>\t\t\t\n\t\t\t<div class=\"col-md-4\"><i class=\"mr-1 fas fa-check\" style=\"color:green;\"><\/i>Sans engagement et obligation<\/div>\n\t\t\t<div class=\"col-md-4\"><i class=\"mr-1 fas fa-check\" style=\"color:green;\"><\/i>Professionnels agr\u00e9\u00e9s<\/div>\n\t\t<\/div><\/div><div class=\"size-wrapper\" style=\"--top_color:#175da6;--title_color:white;--title_font_size:18px;--title_font_family:Montserrat, sans-serif;--font_size_body:16px;--font_family_body:Roboto, sans-serif;--main_color:black;--main_bg_color:white;--main_border_color:black;--main_font_family:Roboto, sans-serif;--footer_color:black;--footer_bg_color:#d7ffdc;--button_border_color:gray;--button_bg_color:orangered;--button_text_color:white;--border_radius:50px;\">\n                   \n            <div class=\"bob-form my-5 bob-form-0\" >\n            <div class=\"form-questions\">\n                <div class=\"form-title\" >Demande de devis<\/div>\n            <div class=\"bob-form-content\">\n                <form id=\"bob-form\" class=\"bob-form-tag\" action=\"https:\/\/www.callcenter-guide.be\/wp-admin\/admin-ajax.php?action=bobex-form-validation\" method=\"post\">\n        <input type=\"hidden\" name=\"newform\" value=\"true\">\n        <input type=\"hidden\" name=\"lead-validation-nonce\" value=\"824f6bd98a\">\n        <input type=\"hidden\" class=\"session_var\" name=\"aff\" value=\"minisite\">\n        <input type=\"hidden\" class=\"session_var\" name=\"utm_source\" value=\"https:\/\/www.callcenter-guide.be\/wp-json\/wp\/v2\/posts\/100\">\n        <input class=\"bobx\" name=\"bobx\" value=\"\">\n        <input type=\"hidden\" name=\"sessionType\" value=\"b2b\">\n        <input type=\"hidden\" class=\"session_var\" name=\"utm_medium\" value=\"web\">\n        <input type=\"hidden\" class=\"session_var\" name=\"utm_campaign\" value=\"search\">\n        <input type=\"hidden\" name=\"rem_source\" value=\"https:\/\/www.callcenter-guide.be\/quels-sont-les-facteurs-dechec-dune-campagne-de-telemarketing\/\">\n        <input type=\"hidden\" class=\"session_var\" name=\"pixel_id\" value=\"-1\">\n        <input type=\"hidden\" class=\"session_var\" name=\"click_id\" value=\"-1\">\n        <input type=\"hidden\" class=\"session_var\" name=\"past_aff\" value=\"bobex\">\n        <input type=\"hidden\" class=\"form_context\" name=\"redirectTo\" value=\"BE\"><input type=\"hidden\" name=\"is_type_id\" value=\"false\"><input type=\"hidden\" name=\"typeid\" value=\"11451\"><iframe class=\"bobex-pixel\" src=\"\" style=\"display:none;\"><\/iframe><div class='px-2'>\n            <div class=\"row\">\n                <div class=\"question-title col-md-4\" >1. Quel type de mission d\u00e9sirez-vous mettre en place?<\/div>\n                <div class=\"question-answer col-md-8\" style=\"position: relative;\">\n                    <div class=\"bob-form-radio\" >\n                        <input id=\"6637f507f1b34-input-1-1\" class=\"inline-radio bob-form-input\" required=\"required\"   type=\"radio\" name=\"questions[1]\" value=\"Prospection ou prise de rendez-vous\" >\n                        <label \n                        for=\"6637f507f1b34-input-1-1\"><span style=\" font-family:Roboto, sans-serif;\" >Prospection ou prise de rendez-vous<\/span><\/label>\n                    <\/div>\n                    <div class=\"bob-form-radio\" >\n                        <input id=\"6637f507f1b34-input-1-2\" class=\"inline-radio bob-form-input\" required=\"required\"   type=\"radio\" name=\"questions[1]\" value=\"T\u00e9l\u00e9vente\" >\n                        <label \n                        for=\"6637f507f1b34-input-1-2\"><span style=\" font-family:Roboto, sans-serif;\" >T\u00e9l\u00e9vente<\/span><\/label>\n                    <\/div>\n                    <div class=\"bob-form-radio\" >\n                        <input id=\"6637f507f1b34-input-1-3\" class=\"inline-radio bob-form-input\" required=\"required\"   type=\"radio\" name=\"questions[1]\" value=\"R\u00e9ception d'appels entrants\" >\n                        <label \n                        for=\"6637f507f1b34-input-1-3\"><span style=\" font-family:Roboto, sans-serif;\" >R\u00e9ception d'appels entrants<\/span><\/label>\n                    <\/div>\n                    <div class=\"bob-form-radio\" >\n                        <input id=\"6637f507f1b34-input-1-4\" class=\"inline-radio bob-form-input\" required=\"required\"   type=\"radio\" name=\"questions[1]\" value=\"Etude, enqu\u00eate ou sondage\" >\n                        <label \n                        for=\"6637f507f1b34-input-1-4\"><span style=\" font-family:Roboto, sans-serif;\" >Etude, enqu\u00eate ou sondage<\/span><\/label>\n                    <\/div>\n                    <div class=\"bob-form-radio\" >\n                        <input id=\"6637f507f1b34-input-1-5\" class=\"inline-radio bob-form-input\" required=\"required\"   type=\"radio\" name=\"questions[1]\" value=\"Mise \u00e0 jour bases de donn\u00e9es ou fichiers\" >\n                        <label \n                        for=\"6637f507f1b34-input-1-5\"><span style=\" font-family:Roboto, sans-serif;\" >Mise \u00e0 jour bases de donn\u00e9es ou fichiers<\/span><\/label>\n                    <\/div><\/div><\/div><\/div><hr><div class='px-2'>\n            <div class=\"row\">\n                <div class=\"question-title col-md-4\" >2. D\u00e9crivez votre projet<\/div>\n                <div class=\"question-answer col-md-8\" style=\"position: relative;\"><textarea  class=\"bob-form-input\" placeholder=\"D\u00e9crivez votre projet en d\u00e9tail ici. Pr\u00e9cisez les dimensions, le nombre, les mat\u00e9riaux, les restrictions, etc. Plus vous aurez de d\u00e9tails, mieux nous ferons correspondre votre demande avec les bons professionnels !\"  name=\"XML_remarks\" id=\"bob-form-XML_remarks\"><\/textarea><\/div><\/div><\/div><hr>\n                <div class=\"px-2\">\n                    <div class=\"row\">\n                        <div class=\"col-md-12 question-title  mb-2\">3. Ajouter des photos ou des pi\u00e8ces jointes (en Option)\n                        <\/div>\n                        <div class=\"col-md-12\">\n                            <div class=\"box__input\" ondrop=\"drop(event)\" ondragover=\"allowDrop(event)\" ondragleave=\"removeDropFx(event)\" style=\"background-color: #eaf2fd !important;\">\n                                <input type=\"file\" class=\"file__input\" name=\"attachments[]\" id=\"attachments\" multiple=\"multiple\" accept=\"image\/*, application\/pdf\" data-multiple-caption=\"{count} files selected\">\n                                <div class=\"\">\n                                    <label for=\"file\">\n                                        <strong>S\u00e9lectionnez un fichier <\/strong>ou glissez-le ici\n                                    <\/label>\n                                    <span class=\"box__button bobex-round-cta m-1 py-1\" style=\"mix-blend-mode:luminosity\"><i class=\"fas fa-cloud-upload-alt text-white\"><\/i> T\u00e9l\u00e9charger<\/span>\n                                <\/div>\n                                <div class=\"row preview_wrapper m-0\"><\/div>\n                            <\/div>\n                            <div class=\"box__uploading\">Uploading\u2026<\/div>\n                            <div class=\"box__success\">Done!<\/div>\n                            <div class=\"box__error\">Error! <span><\/span>.<\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <div class=\"form-title subtitle\" >Vos donn\u00e9es<\/div>\n            <div class=\"px-2 mt-2\">    \n            <div class=\"row lead-info\">\n                <div class=\"col-md-6\">\n                    <div class=\"form-group\">\n                        <input type=\"text\" class=\"form-control\" id=\"firstName\" name=\"firstName\" placeholder=\"Pr\u00e9nom\" required>\n                        <div class=\"valid-feedback\">\n                            Enchant\u00e9 !\n                        <\/div>\n                        <div class=\"invalid-feedback\">\n                            Veuillez indiquer votre pr\u00e9nom\n                        <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-md-6\">\n                    <div class=\"form-group\">\n                        <input type=\"text\" class=\"form-control\" id=\"lastName\" name=\"lastName\" placeholder=\"Nom\" required>\n                            <div class=\"valid-feedback\">\n                                Sympa\n                            <\/div>\n                            <div class=\"invalid-feedback\">\n                                Veuillez indiquer votre nom de famille\n                            <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-md-12\">\n                    <div class=\"form-group\">\n                        <input type=\"email\" class=\"form-control\" id=\"email\" name=\"email\" placeholder=\"E-mail\" required>\n                            <div class=\"valid-feedback\">\n                                C'est tout bon\n                            <\/div>\n                            <div class=\"invalid-feedback\">\n                                Veuillez indiquer une adresse e-mail valide\n                            <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-md-12\">\n                    <div class=\"form-group\">\n                        <input type=\"tel\" class=\"form-control\" id=\"phone\" name=\"phone\" placeholder=\"T\u00e9l\u00e9phone\" required>\n                            <div class=\"valid-feedback\">\n                                Parfait\n                            <\/div>\n                            <div class=\"invalid-feedback\">\n                                Veuillez indiquer un num\u00e9ro de t\u00e9l\u00e9phone valide\n            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Pour en savoir plus, consultez notre <span class='link_ob' data-link='aHR0cHM6Ly93d3cuYm9iZXguYmUvY29udHJvbC9pbmZvP2xhbmd1YWdlPWZyJmpzcD1wcml2YWN5c3RhdGVtZW50LmpzcA==' style='font-size:12px !important;'>charte sur la vie priv\u00e9e<\/span>.<\/div>\n                    <\/div>\n                <\/div><\/div><\/div><div class=\"multiple_mini hidden\">\n        <p class=\"m-3 text-center h2\">Merci pour votre demande<\/p>\n        <div class=\"m-3\">\n            <ol>\n                <li>\n                    Nous vous appellerons pour examiner et compl\u00e9ter ensemble votre demande.\n                    <br>\n                    De cette fa\u00e7on, nous pouvons transmettre votre demande aux sp\u00e9cialistes les plus appropri\u00e9s.\n                <\/li>\n                <li>Les sp\u00e9cialistes prendront \u00e0 leur tour contact avec vous.<\/li>    \n                <li>Ils vous \u00e9tabliront un devis gratuit.<\/li>\n                <li>Vous comparez sans engagement et choisissez le meilleur sp\u00e9cialiste.<\/li>\n            <\/ol>\n        <\/div>\n                <p class=\"m-3 text-center h2\">Vous cherchez d'autres services ?<\/p>\n                <p class=\"m-5 px-3\">Les visiteurs qui ont demand\u00e9 des %s \u00e9taient souvent \u00e0 la recherche d'autres professionnels. Obtenez \u00e9galement des devis gratuits pour les services ci-dessous et \u00e9conomisez du temps et de l'argent :<\/p>\n                \n                            <div class=\"row single_multiple\">\n                        \n                                <div class=\"col-3 d-flex\"><i class=\"fa-3x m-auto cat icon-10790\"><\/i><\/div>\n                                <div class=\"col-9 mb-1\">\n                                    <div class=\"h3\">Machine \u00e0 affranchir<\/div>\n                                    <div><button style=\"background-color:orangered;color:white\" class=\"ml-0 multiple_button btn cta\" data-typeid=\"10790\">Demander un devis<\/button><\/div>\n                                <\/div>\n                            <\/div>\n                            <div class=\"row single_multiple\">\n                        \n                                <div class=\"col-3 d-flex\"><i class=\"fa-3x m-auto cat icon-11128\"><\/i><\/div>\n                                <div class=\"col-9 mb-1\">\n                                    <div class=\"h3\">Central t\u00e9l\u00e9phonique<\/div>\n                                    <div><button style=\"background-color:orangered;color:white\" class=\"ml-0 multiple_button btn cta\" data-typeid=\"11128\">Demander un devis<\/button><\/div>\n                                <\/div>\n                            <\/div>\n                            <div class=\"row single_multiple\">\n                        \n                                <div class=\"col-3 d-flex\"><i class=\"fa-3x m-auto cat icon-10950\"><\/i><\/div>\n                                <div class=\"col-9 mb-1\">\n                                    <div class=\"h3\">G\u00e9olocalisation<\/div>\n                                    <div><button style=\"background-color:orangered;color:white\" class=\"ml-0 multiple_button btn cta\" data-typeid=\"10950\">Demander un devis<\/button><\/div>\n                                <\/div>\n                            <\/div>\n                            <div class=\"row single_multiple\">\n                        \n                                <div class=\"col-3 d-flex\"><i class=\"fa-3x m-auto cat icon-11394\"><\/i><\/div>\n                                <div class=\"col-9 mb-1\">\n                                    <div class=\"h3\">Cr\u00e9ation site web (webdesign)<\/div>\n                                    <div><button style=\"background-color:orangered;color:white\" class=\"ml-0 multiple_button btn cta\" data-typeid=\"11394\">Demander un devis<\/button><\/div>\n                                <\/div>\n                            <\/div>\n                            <div class=\"row single_multiple\">   \n                                <div class=\"col-3 d-flex\"><i class=\"fa-3x m-auto fad fa-money-check-alt\"><\/i><\/div>\n                                <div class=\"col-9 mb-1\">\n                                    <div class=\"h3\">Financement<\/div>\n                                    <div><p>Financez vos projets de travaux et r\u00e9novations au meilleur taux. Comparez les offres.<\/p><\/div>\n                                    <div><a style=\"background-color:orangered;color:white\" class=\"ml-0 btn cta multiple_button\" target=\"_blank\" href=\"https:\/\/bit.ly\/simulationpret\">Demander un devis<\/a><\/div>\n                                <\/div>\n                            <\/div>\n                        <div class=\"row single_multiple hidden\">\n                            <div class=\"col-3 d-flex\"><i class=\"fa-3x m-auto cat icon-11124\"><\/i><\/div>\n                            <div class=\"col-9 mb-1\">\n                                <div class=\"h3\">Machine \u00e0 caf\u00e9<\/div>\n                                <div><button style=\"background-color:orangered;color:white\" class=\"ml-0 multiple_button btn cta\" data-typeid=\"11124\">Demander un devis<\/button><\/div>\n                            <\/div>\n                        <\/div>\n                        <div class=\"row single_multiple hidden\">\n                            <div class=\"col-3 d-flex\"><i class=\"fa-3x m-auto cat icon-11264\"><\/i><\/div>\n                            <div class=\"col-9 mb-1\">\n                                <div class=\"h3\">Secr\u00e9tariat social<\/div>\n                                <div><button style=\"background-color:orangered;color:white\" class=\"ml-0 multiple_button btn cta\" data-typeid=\"11264\">Demander un devis<\/button><\/div>\n                            <\/div>\n                        <\/div><\/div><\/div>\n        <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Malgr\u00e9 la multiplication des moyens de communication, le t\u00e9l\u00e9phone reste l\u2019outil pr\u00e9f\u00e9r\u00e9 des commerciaux. En effet, \u00e0 l\u2019heure actuelle, beaucoup d\u2019entreprises d\u00e9veloppent leurs ventes via le t\u00e9l\u00e9marketing car ce canal est l\u2019un des plus efficaces du marketing direct. Cependant, certaines campagnes de t\u00e9l\u00e9marketing peuvent facilement \u00e9chouer. Voici les 10 principales raisons d\u2019\u00e9chec \u00e0 \u00e9viter. Manque [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":58,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quels sont les facteurs d\u2019\u00e9chec d\u2019une campagne de t\u00e9l\u00e9marketing ? - Guide Call Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.callcenter-guide.be\/quels-sont-les-facteurs-dechec-dune-campagne-de-telemarketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quels sont les facteurs d\u2019\u00e9chec d\u2019une campagne de t\u00e9l\u00e9marketing ? - Guide Call Center\" \/>\n<meta property=\"og:description\" content=\"Malgr\u00e9 la multiplication des moyens de communication, le t\u00e9l\u00e9phone reste l\u2019outil pr\u00e9f\u00e9r\u00e9 des commerciaux. 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