{"id":130,"date":"2014-02-21T11:02:52","date_gmt":"2014-02-21T11:02:52","guid":{"rendered":"http:\/\/www.trouver-fournisseur.be\/callcenter-guide\/?p=130"},"modified":"2020-05-26T12:12:05","modified_gmt":"2020-05-26T12:12:05","slug":"pourquoi-faire-du-telemarketing","status":"publish","type":"post","link":"https:\/\/www.callcenter-guide.be\/pourquoi-faire-du-telemarketing\/","title":{"rendered":"Pourquoi faire du t\u00e9l\u00e9marketing ?"},"content":{"rendered":"<p>Le t\u00e9l\u00e9marketing est un outil compl\u00e9mentaire id\u00e9al car il s\u2019int\u00e8gre parfaitement aux autres actions du marketing direct. De cette mani\u00e8re, il permet d\u2019<strong>optimiser les r\u00e9sultats de ces campagnes<\/strong>. Par exemple, en recontactant les personnes qui avaient cliqu\u00e9 sur un mail ou en r\u00e9alisant un sondage t\u00e9l\u00e9phonique suite \u00e0 un \u00e9v\u00e9nement. Mais le t\u00e9l\u00e9marketing offre \u00e9galement beaucoup d\u2019autres avantages.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table des mati&egrave;res<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-663867ebe8c17\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-663867ebe8c17\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.callcenter-guide.be\/pourquoi-faire-du-telemarketing\/#Les_avantages_de_la_teleprospection\" title=\"Les avantages de la t\u00e9l\u00e9prospection\">Les avantages de la t\u00e9l\u00e9prospection<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.callcenter-guide.be\/pourquoi-faire-du-telemarketing\/#Telemarketing_le_faire_soi-meme_ou_avec_laide_dun_centre_dappels\" title=\"T\u00e9l\u00e9marketing, le faire soi-m\u00eame ou avec l\u2019aide d\u2019un centre d\u2019appels ?\">T\u00e9l\u00e9marketing, le faire soi-m\u00eame ou avec l\u2019aide d\u2019un centre d\u2019appels ?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.callcenter-guide.be\/pourquoi-faire-du-telemarketing\/#Le_telemarketing_au_sein_de_mon_entreprise\" title=\"Le t\u00e9l\u00e9marketing au sein de mon entreprise\">Le t\u00e9l\u00e9marketing au sein de mon entreprise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.callcenter-guide.be\/pourquoi-faire-du-telemarketing\/#Le_telemarketing_avec_des_partenaires_specialises\" title=\"Le t\u00e9l\u00e9marketing avec des partenaires sp\u00e9cialis\u00e9s\">Le t\u00e9l\u00e9marketing avec des partenaires sp\u00e9cialis\u00e9s<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.callcenter-guide.be\/pourquoi-faire-du-telemarketing\/#Pourquoi_ne_pas_faire_de_telemarketing\" title=\"Pourquoi ne pas faire de t\u00e9l\u00e9marketing ?\">Pourquoi ne pas faire de t\u00e9l\u00e9marketing ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.callcenter-guide.be\/pourquoi-faire-du-telemarketing\/#A_la_recherche_dune_agence_telemarketing\" title=\"\u00c0 la recherche d&#8217;une agence t\u00e9l\u00e9marketing ?\">\u00c0 la recherche d&#8217;une agence t\u00e9l\u00e9marketing ?<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"Les_avantages_de_la_teleprospection\"><\/span>Les avantages de la t\u00e9l\u00e9prospection<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Les actions de <a href=\"https:\/\/www.callcenter-guide.be\/le-telemarketing-et-ses-avantages\/\">t\u00e9l\u00e9marketing apportent de nombreux avantages aux entreprises<\/a>\u00a0:<\/p>\n<ul>\n<li>Une visibilit\u00e9 directe des r\u00e9sultats des campagnes de prospection gr\u00e2ce aux rapports statistiques concernant les appels t\u00e9l\u00e9phoniques.<\/li>\n<li>Le t\u00e9l\u00e9phone est un canal 10 fois plus efficace que le mailing. Avec ce dernier, le prospect doit se manifester de lui-m\u00eame pour d\u00e9clencher le processus (en cliquant). Le taux de retour moyen d\u2019un mail est estim\u00e9 \u00e0 1% tandis que celui d\u2019un appel est fix\u00e9 \u00e0 10%.<\/li>\n<li>Ce canal est plus interactif et permet davantage d\u2019\u00e9changes d\u2019informations. De cette mani\u00e8re, il est plus facile pour l\u2019op\u00e9rateur de d\u00e9terminer les besoins du contact.<\/li>\n<li>Les actions de t\u00e9l\u00e9marketing sont 10 fois moins co\u00fbteuses que les visites commerciales. Le contact physique reste toujours la meilleure option mais pour optimiser les co\u00fbts qu\u2019il engendre, vous pouvez anticiper le rendez-vous par un contact t\u00e9l\u00e9phonique.<\/li>\n<li>La rapidit\u00e9 d\u2019ex\u00e9cution de ces campagnes permet un gain de temps non n\u00e9gligeable. Pour 1 visite sur le terrain, vous pouvez en effet effectuer au moins 3 appels t\u00e9l\u00e9phoniques.<\/li>\n<li>Le t\u00e9l\u00e9phone permet de contacter un nombre plus importants de prospects. Les op\u00e9rateurs sont donc plus performants et productifs.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Telemarketing_le_faire_soi-meme_ou_avec_laide_dun_centre_dappels\"><\/span>T\u00e9l\u00e9marketing, le faire soi-m\u00eame ou avec l\u2019aide d\u2019un centre d\u2019appels ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Vous connaissez les avantages du t\u00e9l\u00e9marketing et vous vous demandez comment lancer l\u2019op\u00e9ration ? Le faire soi-m\u00eame ? <a href=\"https:\/\/www.callcenter-guide.be\/\">Avec l\u2019aide d\u2019un centre d\u2019appels<\/a> ? Voici pour vous quelques \u00e9l\u00e9ments de r\u00e9ponse pour vous guider dans votre choix.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Le_telemarketing_au_sein_de_mon_entreprise\"><\/span>Le t\u00e9l\u00e9marketing au sein de mon entreprise<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<table border=\"0\">\n<tbody>\n<tr>\n<td style=\"background-color: #95bfd0; text-align: center; border: 1px solid #000000;\"><span style=\"font-size: large;\"><strong>Avantages<\/strong><\/span><\/td>\n<td style=\"background-color: #95bfd0; text-align: center; border: 1px solid #000000;\"><span style=\"font-size: large;\"><strong>Inconv\u00e9nients<\/strong><\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #000000;\"><strong>Image de marque<\/strong> renforc\u00e9e avec une meilleure connaissance de l\u2019entreprise en interne.<\/td>\n<td style=\"border: 1px solid #000000;\"><strong>Faiblesse de la base de donn\u00e9es<\/strong> par rapport \u00e0 celles d\u2019un centre d\u2019appels sp\u00e9cialis\u00e9.<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #000000;\"><strong>Fid\u00e9lisation facilit\u00e9e<\/strong> car le client pr\u00e9f\u00e8re avoir contact directement avec un membre de l\u2019entreprise.<\/td>\n<td style=\"border: 1px solid #000000;\"><strong>Manque de performance du mat\u00e9riel<\/strong> car une entreprise ne peut pas investir autant qu\u2019un call center dans un mat\u00e9riel haut de gamme et adapt\u00e9 \u00e0 la fonction.<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #000000;\"><\/td>\n<td style=\"border: 1px solid #000000;\"><strong>Manque de comp\u00e9tences<\/strong> par rapport aux t\u00e9l\u00e9op\u00e9rateurs form\u00e9s et exp\u00e9riment\u00e9s \u00e0 la fonction du t\u00e9l\u00e9marketing.<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #000000;\"><\/td>\n<td style=\"border: 1px solid #000000;\"><strong>Co\u00fbt des campagnes<\/strong> plus \u00e9lev\u00e9s en interne (investissement dans le mat\u00e9riel, le personnel, le temps,\u2026).<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #000000;\"><\/td>\n<td style=\"border: 1px solid #000000;\"><strong><strong>Traitement amateur des r\u00e9sultats<\/strong><\/strong> d\u00fb au manque de savoir-faire et d\u2019exp\u00e9rience.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"Le_telemarketing_avec_des_partenaires_specialises\"><\/span>Le t\u00e9l\u00e9marketing avec des partenaires sp\u00e9cialis\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<table border=\"0\">\n<tbody>\n<tr>\n<td style=\"background-color: #95bfd0; text-align: center; border: 1px solid #000000;\"><span style=\"font-size: large;\"><strong>Avantages<\/strong><\/span><\/td>\n<td style=\"background-color: #95bfd0; text-align: center; border: 1px solid #000000;\"><span style=\"font-size: large;\"><strong>Inconv\u00e9nients<\/strong><\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #000000;\"><strong>Personnel qualifi\u00e9<\/strong>, sp\u00e9cialement form\u00e9 au m\u00e9tier de t\u00e9l\u00e9op\u00e9rateur marketing (entra\u00een\u00e9 au cas par cas).<\/td>\n<td style=\"border: 1px solid #000000;\"><strong>Co\u00fbt<\/strong> plus \u00e9lev\u00e9 si vous confiez des missions de faible densit\u00e9 \u00e0 un call center.<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #000000;\"><strong>Qualit\u00e9 des bases de donn\u00e9es<\/strong> qui sont g\u00e9n\u00e9ralement plus compl\u00e8tes et mises \u00e0 jour qu\u2019au sein d\u2019une entreprise.<\/td>\n<td style=\"border: 1px solid #000000;\"><strong>Possible d\u00e9gradation de l\u2019image de marque<\/strong> (si vous confiez vos activit\u00e9s \u00e0 un mauvais call center inexp\u00e9riment\u00e9 ou inadapt\u00e9 \u00e0 vos besoins).<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #000000;\"><strong>Gain de temps<\/strong> pour l\u2019entreprise qui d\u00e9cide de se d\u00e9lester d\u2019une fonction.<\/td>\n<td style=\"border: 1px solid #000000;\"><\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #000000;\"><strong>Op\u00e9rations nationales et internationales<\/strong> car un call center propose souvent des services multilingues.<\/td>\n<td style=\"border: 1px solid #000000;\"><\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #000000;\"><strong>Traitement professionnel <\/strong>des r\u00e9sultats gr\u00e2ce \u00e0 leur exp\u00e9rience et leur savoir-faire en t\u00e9l\u00e9marketing.<\/td>\n<td style=\"border: 1px solid #000000;\"><\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #000000;\"><strong><strong>Utilisation du Cross Selling<\/strong> <\/strong>(association de l\u2019entreprise \u00e0 d\u2019autres marques ou services compl\u00e9mentaires).<\/td>\n<td style=\"border: 1px solid #000000;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"Pourquoi_ne_pas_faire_de_telemarketing\"><\/span>Pourquoi ne pas faire de t\u00e9l\u00e9marketing ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00c9videmment, comme n\u2019importe quel canal, le t\u00e9l\u00e9marketing n\u2019a pas que des avantages. En effet, le t\u00e9l\u00e9phone reste un canal peu populaire aupr\u00e8s du grand public car il est souvent associ\u00e9 aux escroqueries. Il est \u00e9galement jug\u00e9 plus intrusif qu\u2019un rendez-vous pour une rencontre face-\u00e0-face.<\/p>\n<p>Ces inconv\u00e9nients restent cependant faibles compar\u00e9s aux apports que peuvent amener les actions de t\u00e9l\u00e9prospection.<\/p>\n<div class=\"box\">\n<h2><span class=\"ez-toc-section\" id=\"A_la_recherche_dune_agence_telemarketing\"><\/span>\u00c0 la recherche d&#8217;une agence t\u00e9l\u00e9marketing ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n                <div class=\"bob-form-wrapper bob-inline-form\"\n                    data-ajax_url=\"https:\/\/www.callcenter-guide.be\/wp-admin\/admin-ajax.php\"\n                    data-fa_a=\"801994286565782\"\n                    data-fa_b=\"1665395963700857\"\n                ><div><div class=\"row mx-auto mb-2\" style=\"max-width: 900px;\">\n\t\t\t<div class=\"col-md-4\"><i class=\"mr-1 fas fa-check\" style=\"color:green;\"><\/i>Devis gratuits et rapides<\/div>\t\t\t\n\t\t\t<div class=\"col-md-4\"><i class=\"mr-1 fas fa-check\" style=\"color:green;\"><\/i>Sans engagement et obligation<\/div>\n\t\t\t<div class=\"col-md-4\"><i class=\"mr-1 fas fa-check\" style=\"color:green;\"><\/i>Professionnels agr\u00e9\u00e9s<\/div>\n\t\t<\/div><\/div><div class=\"size-wrapper\" style=\"--top_color:#175da6;--title_color:white;--title_font_size:18px;--title_font_family:Montserrat, sans-serif;--font_size_body:16px;--font_family_body:Roboto, sans-serif;--main_color:black;--main_bg_color:white;--main_border_color:black;--main_font_family:Roboto, sans-serif;--footer_color:black;--footer_bg_color:#d7ffdc;--button_border_color:gray;--button_bg_color:orangered;--button_text_color:white;--border_radius:50px;\">\n                   \n            <div class=\"bob-form my-5 bob-form-0\" >\n            <div class=\"form-questions\">\n                <div class=\"form-title\" >Demande de devis<\/div>\n            <div class=\"bob-form-content\">\n                <form id=\"bob-form\" class=\"bob-form-tag\" action=\"https:\/\/www.callcenter-guide.be\/wp-admin\/admin-ajax.php?action=bobex-form-validation\" method=\"post\">\n        <input type=\"hidden\" name=\"newform\" value=\"true\">\n        <input type=\"hidden\" name=\"lead-validation-nonce\" value=\"36db67ea71\">\n        <input type=\"hidden\" class=\"session_var\" name=\"aff\" value=\"minisite\">\n        <input type=\"hidden\" class=\"session_var\" name=\"utm_source\" value=\"https:\/\/www.callcenter-guide.be\/wp-json\/wp\/v2\/posts\/130\">\n        <input class=\"bobx\" name=\"bobx\" value=\"\">\n        <input type=\"hidden\" name=\"sessionType\" value=\"b2b\">\n        <input type=\"hidden\" class=\"session_var\" name=\"utm_medium\" value=\"web\">\n        <input type=\"hidden\" class=\"session_var\" name=\"utm_campaign\" value=\"search\">\n        <input type=\"hidden\" name=\"rem_source\" value=\"https:\/\/www.callcenter-guide.be\/pourquoi-faire-du-telemarketing\/\">\n        <input type=\"hidden\" class=\"session_var\" name=\"pixel_id\" value=\"-1\">\n        <input type=\"hidden\" class=\"session_var\" name=\"click_id\" value=\"-1\">\n        <input type=\"hidden\" class=\"session_var\" name=\"past_aff\" value=\"bobex\">\n        <input type=\"hidden\" class=\"form_context\" name=\"redirectTo\" value=\"BE\"><input type=\"hidden\" name=\"is_type_id\" value=\"false\"><input type=\"hidden\" name=\"typeid\" value=\"11451\"><iframe class=\"bobex-pixel\" src=\"\" style=\"display:none;\"><\/iframe><div class='px-2'>\n            <div class=\"row\">\n                <div class=\"question-title col-md-4\" >1. Quel type de mission d\u00e9sirez-vous mettre en place?<\/div>\n                <div class=\"question-answer col-md-8\" style=\"position: relative;\">\n                    <div class=\"bob-form-radio\" >\n                        <input id=\"663867ebe8d3e-input-1-1\" class=\"inline-radio bob-form-input\" required=\"required\"   type=\"radio\" name=\"questions[1]\" value=\"Prospection ou prise de rendez-vous\" >\n                        <label \n                        for=\"663867ebe8d3e-input-1-1\"><span style=\" font-family:Roboto, sans-serif;\" >Prospection ou prise de rendez-vous<\/span><\/label>\n                    <\/div>\n                    <div class=\"bob-form-radio\" >\n                        <input id=\"663867ebe8d3e-input-1-2\" class=\"inline-radio bob-form-input\" required=\"required\"   type=\"radio\" name=\"questions[1]\" value=\"T\u00e9l\u00e9vente\" >\n                        <label \n                        for=\"663867ebe8d3e-input-1-2\"><span style=\" font-family:Roboto, sans-serif;\" >T\u00e9l\u00e9vente<\/span><\/label>\n                    <\/div>\n                    <div class=\"bob-form-radio\" >\n                        <input id=\"663867ebe8d3e-input-1-3\" class=\"inline-radio bob-form-input\" required=\"required\"   type=\"radio\" name=\"questions[1]\" value=\"R\u00e9ception d'appels entrants\" >\n                        <label \n                        for=\"663867ebe8d3e-input-1-3\"><span style=\" font-family:Roboto, sans-serif;\" >R\u00e9ception d'appels entrants<\/span><\/label>\n                    <\/div>\n                    <div class=\"bob-form-radio\" >\n                        <input id=\"663867ebe8d3e-input-1-4\" class=\"inline-radio bob-form-input\" required=\"required\"   type=\"radio\" name=\"questions[1]\" value=\"Etude, enqu\u00eate ou sondage\" >\n                        <label \n                        for=\"663867ebe8d3e-input-1-4\"><span style=\" font-family:Roboto, sans-serif;\" >Etude, enqu\u00eate ou sondage<\/span><\/label>\n                    <\/div>\n                    <div class=\"bob-form-radio\" >\n                        <input id=\"663867ebe8d3e-input-1-5\" class=\"inline-radio bob-form-input\" required=\"required\"   type=\"radio\" name=\"questions[1]\" value=\"Mise \u00e0 jour bases de donn\u00e9es ou fichiers\" >\n                        <label \n                        for=\"663867ebe8d3e-input-1-5\"><span style=\" font-family:Roboto, sans-serif;\" >Mise \u00e0 jour bases de donn\u00e9es ou fichiers<\/span><\/label>\n                    <\/div><\/div><\/div><\/div><hr><div class='px-2'>\n            <div class=\"row\">\n                <div class=\"question-title col-md-4\" >2. D\u00e9crivez votre projet<\/div>\n                <div class=\"question-answer col-md-8\" style=\"position: relative;\"><textarea  class=\"bob-form-input\" placeholder=\"D\u00e9crivez votre projet en d\u00e9tail ici. Pr\u00e9cisez les dimensions, le nombre, les mat\u00e9riaux, les restrictions, etc. Plus vous aurez de d\u00e9tails, mieux nous ferons correspondre votre demande avec les bons professionnels !\"  name=\"XML_remarks\" id=\"bob-form-XML_remarks\"><\/textarea><\/div><\/div><\/div><hr>\n                <div class=\"px-2\">\n                    <div class=\"row\">\n                        <div class=\"col-md-12 question-title  mb-2\">3. Ajouter des photos ou des pi\u00e8ces jointes (en Option)\n                        <\/div>\n                        <div class=\"col-md-12\">\n                            <div class=\"box__input\" ondrop=\"drop(event)\" ondragover=\"allowDrop(event)\" ondragleave=\"removeDropFx(event)\" style=\"background-color: #eaf2fd !important;\">\n                                <input type=\"file\" class=\"file__input\" name=\"attachments[]\" id=\"attachments\" multiple=\"multiple\" accept=\"image\/*, application\/pdf\" data-multiple-caption=\"{count} files selected\">\n                                <div class=\"\">\n                                    <label for=\"file\">\n                                        <strong>S\u00e9lectionnez un fichier <\/strong>ou glissez-le ici\n                                    <\/label>\n                                    <span class=\"box__button bobex-round-cta m-1 py-1\" style=\"mix-blend-mode:luminosity\"><i class=\"fas fa-cloud-upload-alt text-white\"><\/i> T\u00e9l\u00e9charger<\/span>\n                                <\/div>\n                                <div class=\"row preview_wrapper m-0\"><\/div>\n                            <\/div>\n                            <div class=\"box__uploading\">Uploading\u2026<\/div>\n                            <div class=\"box__success\">Done!<\/div>\n                            <div class=\"box__error\">Error! <span><\/span>.<\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <div class=\"form-title subtitle\" >Vos donn\u00e9es<\/div>\n            <div class=\"px-2 mt-2\">    \n            <div class=\"row lead-info\">\n                <div class=\"col-md-6\">\n                    <div class=\"form-group\">\n                        <input type=\"text\" class=\"form-control\" id=\"firstName\" name=\"firstName\" placeholder=\"Pr\u00e9nom\" required>\n                        <div class=\"valid-feedback\">\n                            Enchant\u00e9 !\n                        <\/div>\n                        <div class=\"invalid-feedback\">\n                            Veuillez indiquer votre pr\u00e9nom\n                        <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-md-6\">\n                    <div class=\"form-group\">\n                        <input type=\"text\" class=\"form-control\" id=\"lastName\" name=\"lastName\" placeholder=\"Nom\" required>\n                            <div class=\"valid-feedback\">\n                                Sympa\n                            <\/div>\n                            <div class=\"invalid-feedback\">\n                                Veuillez indiquer votre nom de famille\n                            <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-md-12\">\n                    <div class=\"form-group\">\n                        <input type=\"email\" class=\"form-control\" id=\"email\" name=\"email\" placeholder=\"E-mail\" required>\n                            <div class=\"valid-feedback\">\n                                C'est tout bon\n                            <\/div>\n                            <div class=\"invalid-feedback\">\n                                Veuillez indiquer une adresse e-mail valide\n                            <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-md-12\">\n                    <div class=\"form-group\">\n                        <input type=\"tel\" class=\"form-control\" id=\"phone\" name=\"phone\" placeholder=\"T\u00e9l\u00e9phone\" required>\n                            <div class=\"valid-feedback\">\n                                Parfait\n                            <\/div>\n                            <div class=\"invalid-feedback\">\n                                Veuillez indiquer un num\u00e9ro de t\u00e9l\u00e9phone valide\n                            <\/div>\n                    <\/div>\n                <\/div><div class=\"col-md-12\">\n                    <div class=\"form-group\">\n                        <input type=\"text\" class=\"form-control\" id=\"companyName\" name=\"companyName\" placeholder=\"Nom de la compagnie\" required>\n                            <div class=\"valid-feedback\">\n                                Top !\n                            <\/div>\n                            <div class=\"invalid-feedback\">\n                                Veuillez indiquer un nom d'entreprise valide\n                            <\/div>\n                    <\/div>\n                <\/div>\n                <input type=\"hidden\" name=\"companyType\" value=\"label.companytype.company\">    <div class=\"col-md-12\">\n                    <div class=\"form-group\">\n                        <input type=\"text\" class=\"form-control\" id=\"companyAddress\" name=\"companyAddress\" placeholder=\"adresse\" required>\n                            <div class=\"valid-feedback\">\n                                C'est not\u00e9\n                            <\/div>\n                            <div class=\"invalid-feedback\">\n                                Veuillez indiquer une adresse valide\n                            <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-md-6\">\n                    <div class=\"form-group\">\n                        <input type=\"text\" class=\"form-control\" id=\"companyPostalCode\" name=\"companyPostalCode\" placeholder=\"Code postal\" required>\n                            <div class=\"valid-feedback\">\n                                Excellent !\n                            <\/div>\n                            <div class=\"invalid-feedback\">\n                                Veuillez indiquer un code postal valide\n                            <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-md-6\">\n                    <div class=\"form-group\">\n                        <input type=\"text\" class=\"form-control\" id=\"companyCity\" name=\"companyCity\" placeholder=\"Ville\" required>\n                            <div class=\"valid-feedback\">\n                                Bien jou\u00e9\n                            <\/div>\n                            <div class=\"invalid-feedback\">\n                                Veuillez indiquer une ville valide\n                            <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-12 mt-3\">\n                    <input name=\"promoOptin\" value=\"true\" id=\"663867ebe8d3e-promoOptin\" type=\"checkbox\">\n                    <label for=\"663867ebe8d3e-promoOptin\"><span style=\" font-family:Roboto, sans-serif;\">Je souhaite rester inform\u00e9 de ma demande et recevoir des conseils pratiques (fortement recommand\u00e9 !) <\/span><\/label>\n                <\/div>\n                <div class=\"col-12 mt-3 text-start\" style=\" font-family:Roboto, sans-serif;\">\n                    <input required=\"\" class=\"form_data_inputs mt-2\" name=\"acceptTerms\" id=\"acceptTerms\" type=\"hidden\" value=\"true\" placeholder=\"\">\n                    En soumettant votre demande, vous acceptez nos <span class=\"link_ob\" data-link=\"aHR0cHM6Ly93d3cuYm9iZXguYmUvZnItYmUvY29uZGl0aW9ucy1nZW5lcmFsZXMv\">termes et conditions<\/span> et notre <span class=\"link_ob\" data-link='aHR0cHM6Ly93d3cuYm9iZXguYmUvZnItYmUvcHJvdGVjdGlvbi1kZS1sYS12aWUtcHJpdmVl' >politique de confidentialit\u00e9<\/span>.\n                <\/div>\n            <\/div>\n            <\/div>\n            \n            <div style=\"text-align: center;\" class=\"my-3\">\n                <button class=\"form-submit\" >Demander un devis<\/button>\n            <\/div>\n            <\/form>\n           \n            <\/div>\n                <div class=\"form-footer\">\n                    <div class=\"bob-form-privacy-text\">\n                        <div style=\"float:left\">\n                            <i class=\"fa fa-lock\"><\/i>\n                        <\/div>\n                        <div style='padding-left: 15px;font-size: 0.8em !important;z-index: 10;'><b>Nous respectons votre vie priv\u00e9e<\/b><br> Conform\u00e9ment \u00e0 la loi du 8\/12\/1992 relative \u00e0 la protection de la vie priv\u00e9e, vous disposez d'un droit d'acc\u00e8s et de rectification \u00e0 vos donn\u00e9es. Pour en savoir plus, consultez notre <span class='link_ob' data-link='aHR0cHM6Ly93d3cuYm9iZXguYmUvY29udHJvbC9pbmZvP2xhbmd1YWdlPWZyJmpzcD1wcml2YWN5c3RhdGVtZW50LmpzcA==' style='font-size:12px !important;'>charte sur la vie priv\u00e9e<\/span>.<\/div>\n                    <\/div>\n                <\/div><\/div><\/div><div class=\"multiple_mini hidden\">\n        <p class=\"m-3 text-center h2\">Merci pour votre demande<\/p>\n        <div class=\"m-3\">\n            <ol>\n                <li>\n                    Nous vous appellerons pour examiner et compl\u00e9ter ensemble votre demande.\n                    <br>\n                    De cette fa\u00e7on, nous pouvons transmettre votre demande aux sp\u00e9cialistes les plus appropri\u00e9s.\n                <\/li>\n                <li>Les sp\u00e9cialistes prendront \u00e0 leur tour contact avec vous.<\/li>    \n                <li>Ils vous \u00e9tabliront un devis gratuit.<\/li>\n                <li>Vous comparez sans engagement et choisissez le meilleur sp\u00e9cialiste.<\/li>\n            <\/ol>\n        <\/div>\n                <p class=\"m-3 text-center h2\">Vous cherchez d'autres services ?<\/p>\n                <p class=\"m-5 px-3\">Les visiteurs qui ont demand\u00e9 des %s \u00e9taient souvent \u00e0 la recherche d'autres professionnels. Obtenez \u00e9galement des devis gratuits pour les services ci-dessous et \u00e9conomisez du temps et de l'argent :<\/p>\n                \n                            <div class=\"row single_multiple\">\n                        \n                                <div class=\"col-3 d-flex\"><i class=\"fa-3x m-auto cat icon-10790\"><\/i><\/div>\n                                <div class=\"col-9 mb-1\">\n                                    <div class=\"h3\">Machine \u00e0 affranchir<\/div>\n                                    <div><button style=\"background-color:orangered;color:white\" class=\"ml-0 multiple_button btn cta\" data-typeid=\"10790\">Demander un devis<\/button><\/div>\n                                <\/div>\n                            <\/div>\n                            <div class=\"row single_multiple\">\n                        \n                                <div class=\"col-3 d-flex\"><i class=\"fa-3x m-auto cat icon-11128\"><\/i><\/div>\n                                <div class=\"col-9 mb-1\">\n                                    <div class=\"h3\">Central t\u00e9l\u00e9phonique<\/div>\n                                    <div><button style=\"background-color:orangered;color:white\" class=\"ml-0 multiple_button btn cta\" data-typeid=\"11128\">Demander un devis<\/button><\/div>\n                                <\/div>\n                            <\/div>\n                            <div class=\"row single_multiple\">\n                        \n                                <div class=\"col-3 d-flex\"><i class=\"fa-3x m-auto cat icon-10950\"><\/i><\/div>\n                                <div class=\"col-9 mb-1\">\n                                    <div class=\"h3\">G\u00e9olocalisation<\/div>\n                                    <div><button style=\"background-color:orangered;color:white\" class=\"ml-0 multiple_button btn cta\" data-typeid=\"10950\">Demander un devis<\/button><\/div>\n                                <\/div>\n                            <\/div>\n                            <div class=\"row single_multiple\">\n                        \n                                <div class=\"col-3 d-flex\"><i class=\"fa-3x m-auto cat icon-11394\"><\/i><\/div>\n                                <div class=\"col-9 mb-1\">\n                                    <div class=\"h3\">Cr\u00e9ation site web (webdesign)<\/div>\n                                    <div><button style=\"background-color:orangered;color:white\" class=\"ml-0 multiple_button btn cta\" data-typeid=\"11394\">Demander un devis<\/button><\/div>\n                                <\/div>\n                            <\/div>\n                            <div class=\"row single_multiple\">   \n                                <div class=\"col-3 d-flex\"><i class=\"fa-3x m-auto fad fa-money-check-alt\"><\/i><\/div>\n                                <div class=\"col-9 mb-1\">\n                                    <div class=\"h3\">Financement<\/div>\n                                    <div><p>Financez vos projets de travaux et r\u00e9novations au meilleur taux. Comparez les offres.<\/p><\/div>\n                                    <div><a style=\"background-color:orangered;color:white\" class=\"ml-0 btn cta multiple_button\" target=\"_blank\" href=\"https:\/\/bit.ly\/simulationpret\">Demander un devis<\/a><\/div>\n                                <\/div>\n                            <\/div>\n                        <div class=\"row single_multiple hidden\">\n                            <div class=\"col-3 d-flex\"><i class=\"fa-3x m-auto cat icon-11124\"><\/i><\/div>\n                            <div class=\"col-9 mb-1\">\n                                <div class=\"h3\">Machine \u00e0 caf\u00e9<\/div>\n                                <div><button style=\"background-color:orangered;color:white\" class=\"ml-0 multiple_button btn cta\" data-typeid=\"11124\">Demander un devis<\/button><\/div>\n                            <\/div>\n                        <\/div>\n                        <div class=\"row single_multiple hidden\">\n                            <div class=\"col-3 d-flex\"><i class=\"fa-3x m-auto cat icon-11264\"><\/i><\/div>\n                            <div class=\"col-9 mb-1\">\n                                <div class=\"h3\">Secr\u00e9tariat social<\/div>\n                                <div><button style=\"background-color:orangered;color:white\" class=\"ml-0 multiple_button btn cta\" data-typeid=\"11264\">Demander un devis<\/button><\/div>\n                            <\/div>\n                        <\/div><\/div><\/div>\n        <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le t\u00e9l\u00e9marketing est un outil compl\u00e9mentaire id\u00e9al car il s\u2019int\u00e8gre parfaitement aux autres actions du marketing direct. De cette mani\u00e8re, il permet d\u2019optimiser les r\u00e9sultats de ces campagnes. Par exemple, en recontactant les personnes qui avaient cliqu\u00e9 sur un mail ou en r\u00e9alisant un sondage t\u00e9l\u00e9phonique suite \u00e0 un \u00e9v\u00e9nement. Mais le t\u00e9l\u00e9marketing offre \u00e9galement [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":59,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pourquoi faire du t\u00e9l\u00e9marketing ? - Guide Call Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.callcenter-guide.be\/pourquoi-faire-du-telemarketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi faire du t\u00e9l\u00e9marketing ? - Guide Call Center\" \/>\n<meta property=\"og:description\" content=\"Le t\u00e9l\u00e9marketing est un outil compl\u00e9mentaire id\u00e9al car il s\u2019int\u00e8gre parfaitement aux autres actions du marketing direct. De cette mani\u00e8re, il permet d\u2019optimiser les r\u00e9sultats de ces campagnes. Par exemple, en recontactant les personnes qui avaient cliqu\u00e9 sur un mail ou en r\u00e9alisant un sondage t\u00e9l\u00e9phonique suite \u00e0 un \u00e9v\u00e9nement. 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