{"id":82,"date":"2013-07-19T13:46:16","date_gmt":"2013-07-19T13:46:16","guid":{"rendered":"http:\/\/www.trouver-fournisseur.be\/callcenter-guide\/?p=82"},"modified":"2020-05-26T09:17:34","modified_gmt":"2020-05-26T09:17:34","slug":"lethique-en-telemarketing","status":"publish","type":"post","link":"https:\/\/www.callcenter-guide.be\/lethique-en-telemarketing\/","title":{"rendered":"L\u2019\u00e9thique en t\u00e9l\u00e9marketing"},"content":{"rendered":"<p>Bien qu\u2019un entretien t\u00e9l\u00e9phonique peut s\u2019av\u00e9rer tr\u00e8s convivial, le t\u00e9l\u00e9marketing souffre encore d\u2019une tr\u00e8s mauvaise image aupr\u00e8s des consommateurs. \u00c9tant donn\u00e9 qu\u2019il est <strong>souvent jug\u00e9 comme \u00e9tant intrusif, il doit imp\u00e9rativement respecter certaines r\u00e8gles de base<\/strong> afin de r\u00e9duire la g\u00eane occasionn\u00e9e aupr\u00e8s des r\u00e9pondants. Pour pr\u00e9server l\u2019image de votre entreprise, vous devez garder \u00e0 l\u2019esprit qu\u2019un mauvais rendez-vous est plus n\u00e9faste que pas de rendez-vous du tout. Voici quelques dispositions \u00e0 respecter en mati\u00e8re de communication personnelle.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table des mati&egrave;res<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-663560d383692\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-663560d383692\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.callcenter-guide.be\/lethique-en-telemarketing\/#Principes_de_verite_et_de_clarte\" title=\"Principes de v\u00e9rit\u00e9 et de clart\u00e9\">Principes de v\u00e9rit\u00e9 et de clart\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.callcenter-guide.be\/lethique-en-telemarketing\/#Protection_des_donnees\" title=\"Protection des donn\u00e9es\">Protection des donn\u00e9es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.callcenter-guide.be\/lethique-en-telemarketing\/#Protection_de_la_vie_privee\" title=\"Protection de la vie priv\u00e9e\">Protection de la vie priv\u00e9e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.callcenter-guide.be\/lethique-en-telemarketing\/#Comportement_au_telephone\" title=\"Comportement au t\u00e9l\u00e9phone\">Comportement au t\u00e9l\u00e9phone<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.callcenter-guide.be\/lethique-en-telemarketing\/#Confirmation_de_la_conclusion_du_contrat\" title=\"Confirmation de la conclusion du contrat\">Confirmation de la conclusion du contrat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.callcenter-guide.be\/lethique-en-telemarketing\/#Choix_et_formation_du_personnel\" title=\"Choix et formation du personnel\">Choix et formation du personnel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.callcenter-guide.be\/lethique-en-telemarketing\/#Profitez_dun_service_professionnel_avec_une_agence_telemarketing_specialisee\" title=\"Profitez d&#8217;un service professionnel avec une agence t\u00e9l\u00e9marketing sp\u00e9cialis\u00e9e\">Profitez d&#8217;un service professionnel avec une agence t\u00e9l\u00e9marketing sp\u00e9cialis\u00e9e<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"Principes_de_verite_et_de_clarte\"><\/span>Principes de v\u00e9rit\u00e9 et de clart\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Au d\u00e9but de chaque appel, <strong>l\u2019op\u00e9rateur doit d\u00e9cliner son identit\u00e9, celle de son entreprise et pr\u00e9ciser clairement l\u2019objet de son appel<\/strong>. Aucune campagne t\u00e9l\u00e9phonique ne peut se cacher derri\u00e8re le faux pr\u00e9texte d\u2019un sondage ou d\u2019une \u00e9tude de march\u00e9 lorsque son but est purement commercial. En effet, l\u2019entreprise doit respecter le principe de clart\u00e9 et ne doit pas dissimuler son intention de vendre. Il lui est formellement interdit de donner de fausses indications lors de son argumentation.<\/p>\n<p>Aussi, il est important que le num\u00e9ro de t\u00e9l\u00e9phone ne soit jamais masqu\u00e9 afin de pouvoir retracer l\u2019entreprise qui ne respecterait pas ce principe de v\u00e9rit\u00e9.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Protection_des_donnees\"><\/span>Protection des donn\u00e9es<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Les entreprises s\u2019engagent \u00e0 n\u2019<strong>utiliser les informations r\u00e9colt\u00e9es que dans le cadre du contrat en cours<\/strong>. Les op\u00e9rateurs doivent rester disponibles pour d\u2019\u00e9ventuelles demandes d\u2019annulation ou de blocage de donn\u00e9es. Ils doivent \u00e9galement s\u2019assurer de ne pas joindre les personnes ne souhaitant pas \u00eatre contact\u00e9es (reprises dans la liste Robinson). L\u2019obligation \u00e0 la protection des donn\u00e9es s\u2019\u00e9tend bien au-del\u00e0 du cadre de la campagne de t\u00e9l\u00e9marketing. Une fois celle-ci termin\u00e9e, tous les documents li\u00e9s au projet peuvent \u00eatre d\u00e9truits sauf si l\u2019annonceur (soci\u00e9t\u00e9 faisant appel \u00e0 une agence de t\u00e9l\u00e9marketing) souhaite les conserver.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Protection_de_la_vie_privee\"><\/span>Protection de la vie priv\u00e9e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>L\u2019intimit\u00e9 des r\u00e9pondants ne peut pas \u00eatre viol\u00e9e. <strong>Les appels t\u00e9l\u00e9phoniques doivent \u00eatre effectu\u00e9s \u00e0 des heures convenables<\/strong>. G\u00e9n\u00e9ralement, les appels n\u2019ont jamais lieu avant 8h, ni apr\u00e8s 20h. Ce laps de temps est \u00e9videmment r\u00e9duit le samedi (de 9h \u00e0 16h). Les dimanches et jours f\u00e9ri\u00e9s, aucun appel t\u00e9l\u00e9phonique ne peut \u00eatre r\u00e9alis\u00e9.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Comportement_au_telephone\"><\/span>Comportement au t\u00e9l\u00e9phone<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>L\u2019op\u00e9rateur doit faire preuve de politesse tout au long de l\u2019appel t\u00e9l\u00e9phonique. Il doit <strong>adopter un comportement ad\u00e9quat et ne pas utiliser des formules de vente trop agressives<\/strong>. Pour cette raison, les t\u00e9l\u00e9op\u00e9rateurs doivent suivre un argumentaire, un script pr\u00e9cis pour guider la conversation et \u00e9viter d\u2019agacer l\u2019interlocuteur.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Confirmation_de_la_conclusion_du_contrat\"><\/span>Confirmation de la conclusion du contrat<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Le simple \u00e9change des consentements au t\u00e9l\u00e9phone ne suffit pas \u00e0 valider un contrat. En effet, celui-ci ne <strong>sera effectif que lorsque la conclusion du contrat aura \u00e9t\u00e9 confirm\u00e9e par \u00e9crit<\/strong>. La suspension du contrat d\u2019une des parties contractantes ne sera accept\u00e9e que si elle a \u00e9t\u00e9 effectu\u00e9e dans les 7 jours.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Choix_et_formation_du_personnel\"><\/span>Choix et formation du personnel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Seuls des op\u00e9rateurs qualifi\u00e9s, sp\u00e9cialement form\u00e9s peuvent diriger des conversations<\/strong> lors de campagnes t\u00e9l\u00e9phoniques. Leur formation met l\u2019accent sur la qualit\u00e9 du discours, et plus particuli\u00e8rement sur les pi\u00e8ges \u00e0 \u00e9viter lors d\u2019un appel. Leur formation est d\u00e9di\u00e9e \u00e0 une campagne pr\u00e9cise dont la dur\u00e9e d\u00e9pend des missions a effectu\u00e9.<br \/>\nEn conclusion, les r\u00e8gles de d\u00e9ontologie en t\u00e9l\u00e9marketing visent \u00e0 donner une transparence maximale aux campagnes men\u00e9es. Si certains centres d\u2019appels consid\u00e8rent ces r\u00e8gles comme handicapantes, d\u2019autres estiment, au contraire, qu\u2019<strong>une certaine \u00e9thique assure un meilleur retour sur investissements.<\/strong><\/p>\n<div class=\"box\">\n<h2><span class=\"ez-toc-section\" id=\"Profitez_dun_service_professionnel_avec_une_agence_telemarketing_specialisee\"><\/span>Profitez d&#8217;un service professionnel avec une agence t\u00e9l\u00e9marketing sp\u00e9cialis\u00e9e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n                <div class=\"bob-form-wrapper bob-inline-form\"\n                    data-ajax_url=\"https:\/\/www.callcenter-guide.be\/wp-admin\/admin-ajax.php\"\n                    data-fa_a=\"801994286565782\"\n                    data-fa_b=\"1665395963700857\"\n                ><div><div class=\"row mx-auto mb-2\" style=\"max-width: 900px;\">\n\t\t\t<div class=\"col-md-4\"><i class=\"mr-1 fas fa-check\" style=\"color:green;\"><\/i>Devis gratuits et rapides<\/div>\t\t\t\n\t\t\t<div class=\"col-md-4\"><i class=\"mr-1 fas fa-check\" style=\"color:green;\"><\/i>Sans engagement et obligation<\/div>\n\t\t\t<div class=\"col-md-4\"><i class=\"mr-1 fas fa-check\" style=\"color:green;\"><\/i>Professionnels agr\u00e9\u00e9s<\/div>\n\t\t<\/div><\/div><div class=\"size-wrapper\" style=\"--top_color:#175da6;--title_color:white;--title_font_size:18px;--title_font_family:Montserrat, sans-serif;--font_size_body:16px;--font_family_body:Roboto, sans-serif;--main_color:black;--main_bg_color:white;--main_border_color:black;--main_font_family:Roboto, sans-serif;--footer_color:black;--footer_bg_color:#d7ffdc;--button_border_color:gray;--button_bg_color:orangered;--button_text_color:white;--border_radius:50px;\">\n                   \n            <div class=\"bob-form my-5 bob-form-0\" >\n            <div class=\"form-questions\">\n                <div class=\"form-title\" >Demande de devis<\/div>\n            <div class=\"bob-form-content\">\n                <form id=\"bob-form\" class=\"bob-form-tag\" action=\"https:\/\/www.callcenter-guide.be\/wp-admin\/admin-ajax.php?action=bobex-form-validation\" method=\"post\">\n        <input type=\"hidden\" name=\"newform\" value=\"true\">\n        <input type=\"hidden\" name=\"lead-validation-nonce\" value=\"4347e1fd26\">\n        <input type=\"hidden\" class=\"session_var\" name=\"aff\" value=\"minisite\">\n        <input type=\"hidden\" class=\"session_var\" name=\"utm_source\" value=\"https:\/\/www.callcenter-guide.be\/wp-json\/wp\/v2\/posts\/82\">\n        <input class=\"bobx\" name=\"bobx\" value=\"\">\n        <input type=\"hidden\" name=\"sessionType\" value=\"b2b\">\n        <input type=\"hidden\" class=\"session_var\" name=\"utm_medium\" value=\"web\">\n        <input type=\"hidden\" class=\"session_var\" name=\"utm_campaign\" value=\"search\">\n        <input type=\"hidden\" name=\"rem_source\" value=\"https:\/\/www.callcenter-guide.be\/lethique-en-telemarketing\/\">\n        <input type=\"hidden\" class=\"session_var\" name=\"pixel_id\" value=\"-1\">\n        <input type=\"hidden\" class=\"session_var\" name=\"click_id\" value=\"-1\">\n        <input type=\"hidden\" class=\"session_var\" name=\"past_aff\" value=\"bobex\">\n        <input type=\"hidden\" class=\"form_context\" name=\"redirectTo\" value=\"BE\"><input type=\"hidden\" name=\"is_type_id\" value=\"false\"><input type=\"hidden\" name=\"typeid\" value=\"11451\"><iframe class=\"bobex-pixel\" src=\"\" style=\"display:none;\"><\/iframe><div class='px-2'>\n            <div class=\"row\">\n                <div class=\"question-title col-md-4\" >1. Quel type de mission d\u00e9sirez-vous mettre en place?<\/div>\n                <div class=\"question-answer col-md-8\" style=\"position: relative;\">\n                    <div class=\"bob-form-radio\" >\n                        <input id=\"663560d3837e2-input-1-1\" class=\"inline-radio bob-form-input\" required=\"required\"   type=\"radio\" name=\"questions[1]\" value=\"Prospection ou prise de rendez-vous\" >\n                        <label \n                        for=\"663560d3837e2-input-1-1\"><span style=\" font-family:Roboto, sans-serif;\" >Prospection ou prise de rendez-vous<\/span><\/label>\n                    <\/div>\n                    <div class=\"bob-form-radio\" >\n                        <input id=\"663560d3837e2-input-1-2\" class=\"inline-radio bob-form-input\" required=\"required\"   type=\"radio\" name=\"questions[1]\" value=\"T\u00e9l\u00e9vente\" >\n                        <label \n                        for=\"663560d3837e2-input-1-2\"><span style=\" font-family:Roboto, sans-serif;\" >T\u00e9l\u00e9vente<\/span><\/label>\n                    <\/div>\n                    <div class=\"bob-form-radio\" >\n                        <input id=\"663560d3837e2-input-1-3\" class=\"inline-radio bob-form-input\" required=\"required\"   type=\"radio\" name=\"questions[1]\" value=\"R\u00e9ception d'appels entrants\" >\n                        <label \n                        for=\"663560d3837e2-input-1-3\"><span style=\" font-family:Roboto, sans-serif;\" >R\u00e9ception d'appels entrants<\/span><\/label>\n                    <\/div>\n                    <div class=\"bob-form-radio\" >\n                        <input id=\"663560d3837e2-input-1-4\" class=\"inline-radio bob-form-input\" required=\"required\"   type=\"radio\" name=\"questions[1]\" value=\"Etude, enqu\u00eate ou sondage\" >\n                        <label \n                        for=\"663560d3837e2-input-1-4\"><span style=\" font-family:Roboto, sans-serif;\" >Etude, enqu\u00eate ou sondage<\/span><\/label>\n                    <\/div>\n                    <div class=\"bob-form-radio\" >\n                        <input id=\"663560d3837e2-input-1-5\" class=\"inline-radio bob-form-input\" required=\"required\"   type=\"radio\" name=\"questions[1]\" value=\"Mise \u00e0 jour bases de donn\u00e9es ou fichiers\" >\n                        <label \n                        for=\"663560d3837e2-input-1-5\"><span style=\" font-family:Roboto, sans-serif;\" >Mise \u00e0 jour bases de donn\u00e9es ou fichiers<\/span><\/label>\n                    <\/div><\/div><\/div><\/div><hr><div class='px-2'>\n            <div class=\"row\">\n                <div class=\"question-title col-md-4\" >2. D\u00e9crivez votre projet<\/div>\n                <div class=\"question-answer col-md-8\" style=\"position: relative;\"><textarea  class=\"bob-form-input\" placeholder=\"D\u00e9crivez votre projet en d\u00e9tail ici. Pr\u00e9cisez les dimensions, le nombre, les mat\u00e9riaux, les restrictions, etc. Plus vous aurez de d\u00e9tails, mieux nous ferons correspondre votre demande avec les bons professionnels !\"  name=\"XML_remarks\" id=\"bob-form-XML_remarks\"><\/textarea><\/div><\/div><\/div><hr>\n                <div class=\"px-2\">\n                    <div class=\"row\">\n                        <div class=\"col-md-12 question-title  mb-2\">3. Ajouter des photos ou des pi\u00e8ces jointes (en Option)\n                        <\/div>\n                        <div class=\"col-md-12\">\n                            <div class=\"box__input\" ondrop=\"drop(event)\" ondragover=\"allowDrop(event)\" ondragleave=\"removeDropFx(event)\" style=\"background-color: #eaf2fd !important;\">\n                                <input type=\"file\" class=\"file__input\" name=\"attachments[]\" id=\"attachments\" multiple=\"multiple\" accept=\"image\/*, application\/pdf\" data-multiple-caption=\"{count} files selected\">\n                                <div class=\"\">\n                                    <label for=\"file\">\n                                        <strong>S\u00e9lectionnez un fichier <\/strong>ou glissez-le ici\n                                    <\/label>\n                                    <span class=\"box__button bobex-round-cta m-1 py-1\" style=\"mix-blend-mode:luminosity\"><i class=\"fas fa-cloud-upload-alt text-white\"><\/i> T\u00e9l\u00e9charger<\/span>\n                                <\/div>\n                                <div class=\"row preview_wrapper m-0\"><\/div>\n                            <\/div>\n                            <div class=\"box__uploading\">Uploading\u2026<\/div>\n                            <div class=\"box__success\">Done!<\/div>\n                            <div class=\"box__error\">Error! <span><\/span>.<\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <div class=\"form-title subtitle\" >Vos donn\u00e9es<\/div>\n            <div class=\"px-2 mt-2\">    \n            <div class=\"row lead-info\">\n                <div class=\"col-md-6\">\n                    <div class=\"form-group\">\n                        <input type=\"text\" class=\"form-control\" id=\"firstName\" name=\"firstName\" placeholder=\"Pr\u00e9nom\" required>\n                        <div class=\"valid-feedback\">\n                            Enchant\u00e9 !\n                        <\/div>\n                        <div class=\"invalid-feedback\">\n                            Veuillez indiquer votre pr\u00e9nom\n                        <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-md-6\">\n                    <div class=\"form-group\">\n                        <input type=\"text\" class=\"form-control\" id=\"lastName\" name=\"lastName\" placeholder=\"Nom\" required>\n                            <div class=\"valid-feedback\">\n                                Sympa\n                            <\/div>\n                            <div class=\"invalid-feedback\">\n                                Veuillez indiquer votre nom de famille\n                            <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-md-12\">\n                    <div class=\"form-group\">\n                        <input type=\"email\" class=\"form-control\" id=\"email\" name=\"email\" placeholder=\"E-mail\" required>\n                            <div class=\"valid-feedback\">\n                                C'est tout bon\n                            <\/div>\n                            <div class=\"invalid-feedback\">\n                                Veuillez indiquer une adresse e-mail valide\n                            <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-md-12\">\n                    <div class=\"form-group\">\n                        <input type=\"tel\" class=\"form-control\" id=\"phone\" name=\"phone\" placeholder=\"T\u00e9l\u00e9phone\" required>\n                            <div class=\"valid-feedback\">\n                                Parfait\n                            <\/div>\n                            <div class=\"invalid-feedback\">\n                                Veuillez indiquer un num\u00e9ro de t\u00e9l\u00e9phone valide\n                            <\/div>\n                    <\/div>\n                <\/div><div class=\"col-md-12\">\n                    <div class=\"form-group\">\n                        <input type=\"text\" class=\"form-control\" id=\"companyName\" name=\"companyName\" placeholder=\"Nom de la compagnie\" required>\n                            <div class=\"valid-feedback\">\n                                Top !\n                            <\/div>\n                            <div class=\"invalid-feedback\">\n                                Veuillez indiquer un nom d'entreprise valide\n                            <\/div>\n                    <\/div>\n                <\/div>\n                <input type=\"hidden\" name=\"companyType\" value=\"label.companytype.company\">    <div class=\"col-md-12\">\n                    <div class=\"form-group\">\n                        <input type=\"text\" class=\"form-control\" id=\"companyAddress\" name=\"companyAddress\" placeholder=\"adresse\" required>\n                            <div class=\"valid-feedback\">\n                                C'est not\u00e9\n                            <\/div>\n                            <div class=\"invalid-feedback\">\n                                Veuillez indiquer une adresse valide\n                            <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-md-6\">\n                    <div class=\"form-group\">\n                        <input type=\"text\" class=\"form-control\" id=\"companyPostalCode\" name=\"companyPostalCode\" placeholder=\"Code postal\" required>\n                            <div class=\"valid-feedback\">\n                                Excellent !\n                            <\/div>\n                            <div class=\"invalid-feedback\">\n                                Veuillez indiquer un code postal valide\n                            <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-md-6\">\n                    <div class=\"form-group\">\n                        <input type=\"text\" class=\"form-control\" id=\"companyCity\" name=\"companyCity\" placeholder=\"Ville\" required>\n                            <div class=\"valid-feedback\">\n                                Bien jou\u00e9\n                            <\/div>\n                            <div class=\"invalid-feedback\">\n                                Veuillez indiquer une ville valide\n                            <\/div>\n                    <\/div>\n                <\/div>\n                <div class=\"col-12 mt-3\">\n                    <input name=\"promoOptin\" value=\"true\" id=\"663560d3837e2-promoOptin\" type=\"checkbox\">\n                    <label for=\"663560d3837e2-promoOptin\"><span style=\" font-family:Roboto, sans-serif;\">Je souhaite rester inform\u00e9 de ma demande et recevoir des conseils pratiques (fortement recommand\u00e9 !) <\/span><\/label>\n                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Pour pr\u00e9server l\u2019image de votre entreprise, vous devez garder \u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":60,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u2019\u00e9thique en t\u00e9l\u00e9marketing - Guide Call Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.callcenter-guide.be\/lethique-en-telemarketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019\u00e9thique en t\u00e9l\u00e9marketing - Guide Call Center\" \/>\n<meta property=\"og:description\" content=\"Bien qu\u2019un entretien t\u00e9l\u00e9phonique peut s\u2019av\u00e9rer tr\u00e8s convivial, le t\u00e9l\u00e9marketing souffre encore d\u2019une tr\u00e8s mauvaise image aupr\u00e8s des consommateurs. \u00c9tant donn\u00e9 qu\u2019il est souvent jug\u00e9 comme \u00e9tant intrusif, il doit imp\u00e9rativement respecter certaines r\u00e8gles de base afin de r\u00e9duire la g\u00eane occasionn\u00e9e aupr\u00e8s des r\u00e9pondants. 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